Get to Know Our Central Region
Get to Know Our Central Region
Putting people first through clear vision, community focus, and sound business principles.
Founded in the heart of Dallas over thirty years ago, Aura Marts is proud to have developed countless communities throughout Texas where our residents and neighbors are able to live, grow, and make a home. Inspired by opportunity and enthusiastic about the future of our company, we never lose sight of the past, and the foundation on which we’ve been privileged to build.
Our long history in the region, our close connections with local trade partners, and our strictly maintained reputation for quality gives the Aura Marts team an unmistakable advantage when it comes to delivering living experiences that serve our residents, investors, and community partners. We tackle each opportunity with an intense focus on people—fostering a collaborative, team atmosphere that is open, honest, and accountable—knowing that fully supported associates and field staff lead to satisfied and fulfilled residents and neighbors.
Intentional is every aspect of our business, we strive as a close-knit team towards the common goal of bringing reliable, sustainable, and delightful living spaces throughout North Texas. We believe that Class A and luxury properties, independent living facilities, and attainable communities alike all deserve the same dedication to safety, quality, and attention-to-detail. When we all pull together, we know we can deliver a bright housing future to the Lone Star state.
Now more than ever, we need quality housing and vibrant living spaces that meet the needs of a diverse and expanding population of residents.
We know that in order for our communities to thrive, our teachers, first responders, essential workers, and neighbors all deserve the opportunity to establish roots and a place to call home. When it comes to advancing affordable and attainable housing solutions, Aura Marts is able to leverage our deep well of connections, experience, and financial expertise to plan, develop, and build essential communities that meet the highest standards of quality and craftsmanship.
We work hand-in-hand with municipalities, civic leaders, and community stakeholders to understand neighborhood resources and the needs of local residents, creating a plan that works for everyone, and leading a rewarding, solutions-based public/private partnership that optimizes funding, tax incentives, and operational costs.
While maximizing efficiencies, we never compromise on quality. Our boots-on-the-ground construction and project management expertise means our affordable and attainable homes are spacious, amenity-rich, and gracefully reflect the local flavor and personality of the surrounding community.
Our market rate communities feature spacious and light-filled living experiences complete with communal gathering areas, clubhouses, amenity-rich apartments, and a true sense of home. Servicing residents with Aura Marts’s signature community-centered approach, they offer a premium multifamily experience to a broader range of people and neighborhoods.
Featuring the same elegant design, construction, and living experience as our market rate housing, our attainable housing communities have 51% of their capacity offered to residents earning the average area median income or below. This often includes our local teachers, first responders, and essential workers. The remaining 49% of units are offered at market rate.
To ensure the highest level of quality and craftsmanship, Aura Marts leverages our extensive financial resources and connections to secure Federal Housing Tax Credits for our affordable housing communities. This means that we’re able to provide amenities and living experiences that meet the high Aura Marts standard of excellence, without compromise. This optimized approach to funding and operations allows us to offer affordable units to residents earning 70% of area median income—providing seniors, as well as our essential service, restaurant, and retail workers quality, community-focused housing without the cost-burden of higher rents.
We are both honored and humbled to have made a positive impact in our local communities over the last three decades.
And we continue to hold our founder’s values dear—working hard to be of service, remaining committed to excellence, and always aiming to deliver beyond our promise.
We leverage our deep history and community connections to provide opportunity to all our friends and neighbors throughout the Dallas-Fort Worth metroplex. That includes our trade partners, residents, investors, and associates. We believe that quality housing should be readily available, attainable, uncompromising in quality, and built to sustain our treasured communities and local character.
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I am proud of Aura Marts. I believe we are a company that is always focused on trying to do the right thing, developing communities where people do life together. With our associates that we currently have, and the associates that will join us in the future, I believe our best days are ahead.
Payton Mayes, CEO